Do you know Peer to Peer? Time for an introduction.

Why is peer to peer marketing and the shared economy important for us to understand? Why is this concept exploding right in front of us and how will it impact our lives?

peer-to-peer

The ‘Peer to Peer’ marketing concept encourages customers to market to each other. Instead of the norm, or established ‘top down corporate approach’ of company selling to consumer, peer to peer sidesteps production, advertising, and distribution and gets straight to the point. I have an RV, you want to camp, let’s do a deal. In this shared economy, efficiency rules and the savings is passed between the peers. I love it! There is no greater disruptive market condition going on right now than this, which is why you need to know about it and understand how to take advantage of it.

This Peer to Peer article about Airbnb does a great job of explaining the pros and cons of this recent market dynamic. I encourage you to take a look because it’s not going away. Technology is exploding and with it comes opportunity. Recent advances in tech; broadband, wireless, software, apps, smart phones, etc. all enable peer to to peer: I have an RV, want to use it this weekend? I have a car, need a ride? I’m not using my lawnmower today, want to mow your grass neighbor, please? I have time this week, want me to watch your dogs?

Of course I’m biased. My partners and I have launched RVPlusYou; a peer to peer RV lending site, and it works great because we target those campers who really don’t want to drive it, they just want to camp in it or they want the extra space parked at their house for the big family reunion this weekend.

RV rental set up: Avila Beach, CA
RV rental set up: Avila Beach, CA

So start thinking about what you need and what you have to share, then go online and find the application or website (technology) that will facilitate some savings, or extra income. It’s not going away and it can make a huge difference in your life!

Published by Russ Lovell

I am partner and co-founder at RVPlusYou.com, a peer to peer sharing platform: RV Rentals by owner, delivered and setup at your destination, ready for your arrival. RV owners earn extra income via an easy, safe and proven rental process. RV renters enjoy hassle free outdoor accommodations in a clean comfortable RV delivered, setup and ready upon arrival to just about any destination. Weddings, camping trips, retreats, and events. It's like a vacation rental on wheels, anywhere you want it! I live and work from the road now, along with my wife, we travel the US and Canada about 6 to 9 months a year. We love travel, whether it's around the country in our RV, or overseas. Memories, knowledge, and experience are the "things" you get to take with you. "Stuff" is temporary. An entrepreneur and inventor at heart, I love to build and create. Life is full of opportunities, niches, concepts, and perspective. Figuring out what works and where value can be created and delivered is magical.

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